Visual Brand Guidelines

Mayo Clinic Official Identity & Usage Manual

Mayo Clinic is renowned as the international healthcare leader. Our medical expertise and innovation is unmatched. Our pursuit of solving the impossible is unwavering. People know Mayo Clinic is where you go for answers. What positions us alone as the global authority in medicine is a unique combination of medical excellence focused on the individual patient. Every single day, our experts offer patients solutions to the most serious medical challenges and provide accurate diagnoses and helpful answers the first time. Above all, we provide people from all over the world possibilities for cures, hope for the future, a path for living and
a human experience filled with optimism.

This is our legacy. This is our future. This is Mayo Clinic.

After more than 150 years, this is a new day at Mayo Clinic. With a new, collective drive to change lives one patient at a time and a refined brand positioning, we are ready to solidify our position as the world leader in medicine.

Our approach to healthcare is one of a kind, and anyone who has experienced the Mayo Clinic difference truly knows the impact we make. Now it is time that our Mayo Clinic brand delivers the same quality, expertise, consistency and optimism that we deliver every day in the clinics, the waiting rooms, the labs and the community. We must raise the bar and better our brand presence so it accurately reflects who we are and what we want to accomplish. These brand guidelines are simply a document, but they are also a declaration.

When it comes to delivering a second chance to live or a path toward more years on this earth, we stand alone. We are number one. Let’s follow this road map together as we lead more people to better health.

Latest updates

Photo of The new Mayo Clinic brand

The new Mayo Clinic brand

We want to provide our patients with a seamless and unparalleled customer experience that matches with the promise of our brand: "Solving the most serious and complex medical challenges — one patient at a time."

Photo of Mayo Clinic Ambulance

Mayo Clinic Ambulance

Beginning April 1, Gold Cross Ambulance will become Mayo Clinic Ambulance.

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